But first, what is Drupal?
Drupal is powerful content management software. The key difference of Drupal compared to similar applications is its modularity, flexibility is one of the company’s core principles. This modularity enables creators to build integrated digital frameworks with 100s of add-ons and themes, integration with external infrastructures it is all here.
The tools of Drupal are designed to help businesses and individuals create “versatile, structured content that dynamic web experiences need.”
The UK government appointed the Airport Commission to recommend a location for building a new runway – either Heathrow or Gatwick. In order to raise awareness, Gatwick launched the ‘Gatwick Obviously’ campaign and the Gatwickobviously.com website.
This website had to display a combination of slick, visual messaging, statistics, presentations and graphics to communicate all of Gatwick’s strengths that made it the ‘obvious’ choice.
Open source Drupal CMS was viewed as the best option for creating the website, as it provides an easy-to-use content management interface which allows non-technical individuals to manage and update the site. This adaptability and flexibility enabled a visually stunning, user-friendly website to be created in just six weeks.
Tourism is the most important industry in Fiji and the tourism board needed to come up with a fresh way of informing people around the world of the wonders within their 333 islands. The original fragmented set of websites were replaced with a single, modern, mobile-friendly site.
Drupal provided the answer due to its strength in organising content by category and exquisite access control. In a tight 6-month timeframe, an entirely refreshed and innovative site was produced. This was built around a series of pages dedicated to common tourism categories, an interactive trip planner, and maps. As a result of Drupal’s simplicity, the information is entered and managed by the attraction operators themselves, after moderation by Tourism Fiji.
Consequently, the results were outstanding. A brief comparison of metrics in the month before the new site launch and the month after, show an increase of 692% in site visitors and a 545% increase in sessions. Bookings and revenue were both up, culminating in a record tourism year in 2014 for Fiji.
Timex wanted to create a unique new commerce platform to replace their previous outdated one. This was to reflect its iconic brand, while offering an intuitive navigation and attractive combination of social and editorial content.
Drupal turned around a new site in just 6 months with everything that Timex required. The flexible design and modular architecture kept costs down, as a small group of in-house digital experts were able to manage the site development themselves. More dynamic and engaging search features were introduced, as well as additional layers of security. This extra security resulted in a 1200% drop in fraudulent transactions.
Furthermore, Timex aimed to deliver a number of localized sites across the globe and Drupal’s flexibility made this a quick and simple task, fuelling the company’s international growth.
Opensource.com is a website that explores the variety of ways that ‘the open source way’ is having an impact on business, education, government and daily life. It is a collaborative community with a large number of users contributing a high volume of content. As a result, Drupal were required to provide a versatile user management system that supports a variety of publishing workflows.
As a result of the wide variety of contributors, opensource.com required a quick and effective method of searching across topics, keywords, authors and content types. Drupal provided all the requisite elements to build a solid foundation, the flexibility to build an environment which encourages participation and all within the given timeframe.
Shoretel recreated their brand identity in 2012, but had a lot of work to with regard to the digital manifestation of this new identity. Customers were forced to use two different web sites when interacting with the company which was at odds with the new branding. This created a suboptimal user experience for new visitors and for existing customers, as well as business partners. Furthermore, management of the two sites effectively doubled the workload.
Drupal allowed Shoretel to consolidate two web properties into one, providing an intuitive and simplified web presence, both internally and externally. The flexibility of the framework and ability to support multi-domain and multi-lingual sites across one installation, meant that non-US business partners had more freedom to localize content for their respective markets.
Care International needed to modernize their previously disjointed online presence, which consisted of two separate, non-mobile websites, in order to increase donations. By merging them toward a more user friendly experience, the aim was to signpost a clearer user journey which ultimately results in more donations.
After utilising Drupal, the design team built a responsive website on layers of engaging content suited to different devices. Moreover, the site was easier to update on the administrative side. The new site, built around a continuous storytelling model which encourages users to continue their journey from page to page, was soon put to the test.
After the disastrous earthquakes in Nepal, fundraising needs soon peaked. The new site excelled when donations allowed the organisation to reach more than 23,000 people with food, emergency shelter and hygiene items. Over half of these donations came through mobile so the new responsive design was a success. Previously the website would not have been able to handle such a sharp rise in donations and would have crashed, losing vital donations.
The university’s previous content management system made it difficult for many to update websites or enter content, particularly non-technical users. Furthermore, the system ran over 600 university websites, serving millions of site visitors on a monthly basis, all of which were policed by a multitude of web teams. The entire system was a tangled mess and they required a centralized platform that was attractive and easier to use and maintain. This meant that numerous campuses, departments, organisations, faculty, staff and students could smoothly create and update their own websites.
Drupal’s flexibility, scalability and usability made it the ideal choice for creating a system which met complex needs but was also simple enough to teach multiple web teams for implementation. The University of Minnesota now has a standard platform used university-wide. It is maintained centrally and enables brand control yet allows each site to outline its unique mission and voice.
The Economist wanted to create its first daily edition, in the form of a new ‘Espresso’ app which provided a morning shot of news from across the globe, which was filtered in order to provide essential information relevant to the user’s interest.
A Drupal-based publishing platform was utilised in order to ease the process of driving the content feed populating the app with articles. Drupal allowed the editorial team to perfect a content creation and publishing workflow that allowed editors to focus on content. This allowed authors to focus on content which could be published safely and also increased reaction times to world events.
The Espresso platform was launched in November 2014, after just 4 months of work. The app was downloaded over 340,000 times in the first month, resulting in over 250,000 daily readers.
SRO (State Revenue Office) required a platform that users could service themselves, content that was easy to understand for non-tax professionals and a simplified organisation of the huge list of services into groups.
A hybrid of user-type and task-based navigation was employed where users can either select their identity for a personalised list or select one of the most common tasks which appear in the centre of the screen. Short videos were also produced to simplify complex information and custom iconography was added to make identification a slicker process.
The Drupal CMS allowed the site to support more than 1000 pages grouped into 15 content types with responsive design. Major improvements in bounce rate and file downloads indicated that people were significantly more engaged with the new site.
Savant embarked on a complete overhaul of its brand identity and marketing strategy in the home automation industry. This began with their website, where Drupal was utilised to create an immersive experience to the end user, while remaining modular and maintainable.
Drupal provided longevity, which is crucial in the constantly changing web development landscape. Additionally, it provided technical flexibility so not to restrict the direction of their web presence and deliver freedom to push the limits associated with traditional CMS. The heavy use of imagery and animation could have slowed down performance, but Drupal allowed Savant to create an immersive experience without doing so.
From providing longevity to a platform, to delivering technical flexibility, there are countless benefits to Drupal as can be seen in the aforementioned case studies. Here at Lola, we have a plethora of individuals with vast experience in implanting the content management system itself. We have built the largest Drupal driven ecommerce solution on the planet, out billing its next competitor by 10x. There really is no one better at unlocking Drupal’s immense potential. Please get in contact today to see how we can deliver the right solution for you.